What we learnt rebranding our charity

Don't rush it

It'll probably take longer than you think if you want to get it right.

Invest your time in it

This is hard because everyone is busy, but it's worth taking the time to ensure your brand feels right. This is going to represent your entire brand for the foreseeable future, so it's worth spending time to make sure it communicates your message.

Choose carefully

Finding the right partner was vitally important. In our case it was Goodthing, because they really understood The Hive, genuinely cared about seeing the process through, and helped us implement it practically.

Involve people

We wanted our brand to communicate the essence of The Hive to the people it needs to reach. Involving our key stakeholders, staff, children and young people, volunteers, trustees, our creative advisory board and project partners, was crucial. It's difficult to please everyone, but through this consultation there was a sense of ownership and collective loyalty to the new brand before it was even rolled out.

Give everyone their say

This is an iterative process, and Goodthing took on board every point and comment. The resulting brand feels like a positive team effort, and there's a lot of love out there for it.