Baking a global food brand
Peter’s Yard is a Swedish bakery, best known for its range of award-winning sourdough crackers. They are stocked in large grocers and independents around the world.
- Client
- Peter's Yard
- Industry
- FMCG
- Services
- digital, brand-strategy, marketing-partner, brand-writing
The brief
Our work with Peter's Yard spanned strategy, design, advertising, packaging, digital and social media. The goals were clear, to contribute to 50% year on year growth and build a brand people loved.
Challenges
The perception around Sourdough and Swedish Crispbread provided brand positioning challenges. A premium product which was growing the category but also challenged perceptions.
Solutions
Our work with Peter's Yard spanned nearly a decade of consistent brand building to help Peter's Yard become a well-loved brand both in the UK and around the world. Building a strong visual identity based on beautiful photography and product usage.
What it delivered