Cooking up a restaurant brand
RHUBARB is a family-owned and run restaurant based in the iconic Drapers Hall building in Shrewsbury, Shropshire.
- Client
- Rhubarb
- Industry
- Food
- Services
- brand-identity, brand-strategy, brand-writing, digital
The brief
Rhubarb had relocated from a small cafe in a market hall to a historic Tudor landmark. They needed a brand identity and website to help launch their new venture to a new audience.
Challenges
Finding a balance between the old and the new became the biggest challenge with the new identity. Respecting the history of the building whilst bringing out the unique personality of the founders.
Solutions
The brand identity has helped establish Rhubarb as