Coworking identity
Cowork Campus is the uniting identity of the coworking community in the market town of Shrewsbury. The language of coworking is common in cities around the world. It is now becoming more popular outside the city and in towns like Shrewsbury in Shropshire where an increasing number look to improve their quality of life.
- Client
- Cowork Campus
- Industry
- Public Sector
- Services
- brand-identity, brand-strategy, brand-writing
The brief
To support investment in the coworking offer within Shropshire, we were tasked with designing a unifying brand identity.
Challenges
Coworking as a concept is still new to a town like Shrewsbury. Our challenge was to create an approachable and engaging brand to engage but also educate potential coworkers.
Solutions
We created a vibrant and flexible brand identity to help unite the varied businesses offering a cowork offer in the area. Increasing the number of cowork spaces starting up within the town.